of Being a Fratoni
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Gianluca Antonio Fratoni | Wealth | Impulsive | Writer
Luca | Meth | Lost
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THE FRATONI BRANDFratoni – An Italian luxury brand of a high end fashion house specializing in haute couture, shoes, ready-to-wear, luxury goods, perfumes, and fashion accessories. Founded by Giovanni Fratoni in Cuneo, Italy, and is now one of the fastest growing luxury brands and runs alongside brands such as Gucci, Chanel, Louis Vuitton, and Prada.
REPUTATIONIt is important - for a "still growing" brand like Fratoni - to keep an extraordinary- and extravagant reputation to stay relevant. Therefore the Fratoni children are well-known public faces, in particular for their outstanding, memorable headlines in the media. Marking their territory, creating a name, an image - a reputation, good and bad.
SCANDALSTo stay relevant The Fratoni kids have made some outrageously bold choices. One episode, in particular, raised questions and led to various rumors to circulate in the media about an unusually close relationship between Luca and his older sister, Rosaleen, as a paparazzi caught them kissing in public. Whether it was them or simply just looked exactly like them has not been confirmed which raised even more questions. Among other scandals the youngest Fratoni, Luca, is a charmer, a heartthrob with a big H. With his mysterious vocabulary and undeniable wild nightlife he's been spotted with a new girl every time he's out - a new girl who always claims to either a: been broken up with by him, or b: allegedly pregnant with his baby. No doubt, Luca is a charmer, however his sexual partners are less than a handful. He knows his way around women but he somehow still manages to stay rather reserved.
LEGACYSince the gender of Luca was revealed, he was destined to walk in his father's footsteps - to become his father's legacy. Something Luca has no intention in doing. A lot of people may think they know exactly who Luca Fratoni is; his favorite color, what shoe size he has, who is best friend is, and how close he is to his father, etc. The thing about media, however, most things are staged. As mentioned above, the Fratoni children are prominently known for their scandalous behaviors and big headlines. A significant detail to pay attention to is the preposterous strong hatred Luca rages against his father. For the attentive observer there's a mastermind behind most disasters Giovanni Fratoni comes up against. Most reckons this might be his greatest nemesis, and they're adequately right - little do they know, his greatest nemesis is his own blood. The one who's supposedly born to be his legacy.
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Always with the drama.
Growing up with a camera in his face, instantly Luca developed a certain facade for the public eye. If you ask him yourself, he might insist what you see is who he is, as he constantly tries to brand himself as an open book, but he's not. If not complete opposite, only very few does more than just scraping the surface.
The camera loved him and for some time he loved it back. He knew how to charm, he knew who to charm, he knew what to do if you wanted to be more than just a face. Dressed in all black while using his big old veteran car as his only way of transportation, he always knew how to make an entrance. Whenever the media went for him, he did his best improvising and doing what he did best; charm through possible controversy. He was never just loved by the public, scandal after scandal brought to the front page of magazines, yet the Fratoni siblings still managed to make it out all right, only bringing more focus on their brand.
