I realize this is just a video reviewing some social media statements, but it seems relevant and somewhat useful. He sectioned it into bad takes, okay takes, and good takes, and it includes commentary about how to collect info better, global trends, etc. Be aware, this video is from back in early November.
Also warning that there's a couple f-bombs near the end.
Also warning that there's a couple f-bombs near the end.
To answer the title question of why, it is simple. A majority of voters in the USA refuse t9 vote for a woman for president. Trump won against two women, and lost to an old white guy. It’s sad, but true, some preferred to vote for a fascist convict than vote for a woman.