Memento Vivere

Lido di Jesolo is 25 kilometers long and at its widest point, 4 kilometers wide on the Adriatic Sea just southwest of Venezia... It is a natural barrier lying between the open waters of the Adriatic Sea and the lagoons of Venezia.

Upon the peninsula of the Jesolo namesake, the town’s name was originally known as Equilio, by the Romans. On the economic-political map of the Roman Empire, Jesolo stood out as an important economic center, a town often frequented by traders and merchants interested in carrying and selling their goods on the commercial route between Ravena and Aquileia. Given its geographical location and mild climatic features, it represented a shelter for the ancient merchants.

Over the centuries, not much changed in Jesolo’s reputation, economically and politically speaking. Despite its anonymity, Jesolo nevertheless constituted once again a refuge for the locals of the neighboring towns and villages (Beluno, Treviso, Oderzo and Altino) who had to constantly face the danger of invasion. The decay of the Roman Empire did not enhance Jesolo’s position; on the contrary, it left the towns, as well as the entire north Adriatic coast, in dereliction, exposed to barbaric threat, not to mention that the nearby Eraclea constituted yet another source of danger, menacing Jesolo with its increasing power.

On the other hand, Lido di Jesolo slowly started to grow as a result of the sea trade with fish, salt, spices and wood, for instance. This growth was partially owed to the deeds and interventions of sundry political figures and noblemen, such as Doge Orseolo, Gradenigo, Malipiero and Soranzo. The basis of Jesolo’s development had already been laid since the late Middle Ages, but the construction of the old Cava Zucharina, opened in 1441, was decisive for the sea trade in the region, contributing greatly to Jesolo’s growth. Politically speaking, Jesolo remained a silent town with little to say in the great decisions made in the region by other leading political forces.

Over the centuries, this peninsula has come to be known as a place for horses, beautiful beaches, and sufficient bungalows... a sort of get-away from the hustle and bustle of the Venetian Republic.