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Suppose your character decides to run a YouTube channel, blog or other social media thinggy.

What would their channel be like? What kind of content would they make?
Steve'd have a social media everything.

His youtube would consist of bizarre and outdated YTPs featuring the Zelda CDI games and Doctor Robotnik. It'd also feature videos of him trying to do various stupid things people in the comments dare him to, and some vlogs. Maybe the odd letsplay too.

He'd have a twitter, a facebook, possibly a tumblr. He'd just post about whatever random thing he felt like, be it a cool dog he saw, or existential crises about where pokemon go when they're captured. There'd be a lot of cheesy slang.

Hector's blog/videos would be tucked away on their own domain somewhere, unadvertised and hard to find. But they'd contain a lot of freaky experiments and theories in quite an interesting way. He'd explain things in a way that makes it quite easy to understand.
Ariadne wouldn't have any personal social media accounts (perish the thought!) but she does have a professional looking website for her antiques business. She probably hired a designer to create it.

She's also an eBay expert, as most of her business is carried out there.
Rikky probably has some YouTube channels where he shares his latest songs and general musings on the world. He might even have some tutorials for playing his own hits on the guitar.

He probably does it under the guise of being a Rikky Neptune impersonator, but lots of conspiracy theorists suspect the truth...

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